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2 Comments on "Greatest Marketing Campaigns: BIC (Outdoor)"

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This add is so cute. I’m sure the strip of lawn might be hard to maintain as part of the add, but it gets the point across in a way that a billboard just wouldn’t. Very clever! I can see why this one may have won some awards and notoriety.

I personally don’t use Bic shaving products but I would be lying if I said that Bic didn’t have something great going on with their company and the products they sell. . Bic’s advertisements are always great. They go past the regular boring shaving advertisements to reach an audience through their creativity and adaptability. I think they did a great job with this advertisement. They take a unique approach in this particular advertisement. I agree with Nancy about having to keep the grass cut in the area that extends the billboard advertisement and makes this outdoor ad unique. Your ability… Read more »