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April Bostic
April Bostic
2 years ago

I think this ad is hilarious. The way the billboard is tilted, it looks like the man is stepping on a weigh scale. I thought this was very funny but the ad was straight to the point.

Ellie Mcintosh
2 years ago

This is too funny. What a great way to get someone’s attention. I like that they used unique approach to the typical billboard for this ad. It would be easy to see as you drive past and memorable.

Beth Pratt
Beth Pratt
2 years ago

Love it. That would make me look for sure. I think with billboards they can become part of the landscape when we are driving. The fact that this would register as out of the ordinary would make the viewer look twice. It is a great way to generate interest. It is also funny which is another great way to make your ad memorable.

Jill Thompson
2 years ago

Natalie,

I really like the ad choice for Silberman’s Fitness Center. The use of the tilted sign is effective because it catches the attention of the target audience in a funny way. I like how billboard advertising gets creative with the surroundings. In this case they tilt the sign, which is catchy but conveys an effective message about losing weight.